This program equips students with a solid foundation in marketing principles, consumer behavior, market research, digital technologies, and business strategy. It prepares them to thrive in a dynamic and highly competitive global marketplace by integrating analytical thinking, creativity, and technological proficiency. Students learn to develop, manage, and evaluate marketing strategies across multiple platforms and channels, using data-driven insights and innovative communication approaches to drive customer engagement and business growth.
Major in Strategic Marketing and Digital Commerce
This major focuses on developing marketing strategies aligned with digital transformation and e-commerce dynamics. Students will explore omnichannel marketing, digital sales funnels, customer journey mapping, and online marketplace strategies. The curriculum includes tools for marketing automation, SEO/SEM, CRM systems, and performance analytics. Graduates will be equipped to lead digital marketing campaigns and manage online business operations in both B2B and B2C contexts.
Major in Digital Marketing, Branding & Multimedia Communication
This major emphasizes the intersection of digital marketing, brand identity, and multimedia storytelling. Students will learn how to build and manage digital brands, design integrated marketing communication strategies, and create compelling multimedia content for digital platforms. The curriculum covers digital advertising, content marketing, video production, motion graphics, and brand communication in social media environments.
Major in Brand Experience and Public Relations Management
This major prepares students to design customer-centric experiences and manage a brand’s reputation through strategic public relations. Topics include experiential marketing, event planning, stakeholder communication, crisis management, influencer relations, and media strategy. Students will develop skills to create emotionally engaging brand experiences and maintain positive public perception through integrated PR campaigns.
Major in Digital Content Creation and Immersive Media Marketing
This major focuses on the design and execution of digital content strategies using immersive technologies such as augmented reality (AR), virtual reality (VR), and interactive media. Students will explore content planning, transmedia storytelling, UX/UI design, and immersive customer engagement. The curriculum integrates the use of creative software tools and analytics platforms to produce innovative digital experiences that enhance brand value and customer loyalty.
Graduates of the Bachelor’s Degree are able to:
Establish a Strong Foundation in Marketing and Business Strategy: Provide students with essential knowledge in marketing principles, consumer behavior, digital tools, market research, and strategic business planning to support effective decision‑making in competitive markets.
Develop Integrated Marketing and Communication Skills: Train students to design, implement, and assess multi‑platform marketing strategies using a mix of digital, traditional, and experiential channels to engage customers and build brand value.
Promote Creativity and Technological Proficiency: Foster creative thinking and digital fluency, enabling students to produce impactful campaigns and content using modern technologies, multimedia tools, and data analytics platforms.
Prepare Students for Digital Transformation and E‑Commerce Leadership: Equip graduates to manage digital commerce operations and online business models by mastering key concepts in SEO/SEM, CRM systems, marketing automation, customer journey optimization, and omnichannel strategies.
Advance Skills in Brand Development and Multimedia Storytelling: Empower students to create and manage compelling brand identities through storytelling, digital branding, video production, and integrated communication strategies that connect emotionally with audiences.
Cultivate Expertise in Brand Experience and Public Relations: Prepare students to design customer‑centric brand experiences and manage public perception through effective PR strategies, crisis communication, stakeholder engagement, and influencer relations.
Explore Emerging Technologies and Immersive Media: Enable students to design and deliver innovative digital experiences using immersive media such as augmented reality (AR), virtual reality (VR), interactive content, and transmedia storytelling.
Encourage Data‑Driven Marketing and Performance Analysis: Train students to apply data analytics and performance metrics to evaluate marketing effectiveness, understand customer behavior, and continuously optimize marketing strategies.
Promote Ethical and Sustainable Marketing Practices: Inspire students to integrate ethical standards, social responsibility, and sustainability into their marketing decisions, aligning brand actions with global values and consumer expectations.
Support Career Readiness in a Global Digital Economy: Prepare graduates to succeed in diverse marketing roles across industries, with the ability to lead campaigns, manage brand assets, and adapt to rapid changes in the global digital landscape.
| Course Number | Course Title | Credit Hours |
| ENG210 | English Composition I | 3 |
| ALG210 | College Algebra | 3 |
| PSY210 | Introduction to Psychology | 3 |
| ENV210 | Environmental Science | 3 |
| COM210 | Introduction to Communication | 3 |
| ENG220 | English Composition II | 3 |
| STA210 | Applied Probability and Statistics | 3 |
| PHI210 | Introduction to Philosophy | 3 |
| COM220 | Principles of Public Speaking | 3 |
| PSY220 | Critical Thinking and Logic | 3 |
| Sub – Total | 30 |
| Course Number | Course Title | Credit Hours |
| COM310 | Media and Communication Basics | 3 |
| PSY310 | Personal and Professional Development | 3 |
| COM320 | Communication Planning and Strategy | 3 |
| COM330 | Communication in Teams | 3 |
| COM340 | Media Strategy and Audience Targeting | 3 |
| REM310 | Research Methodology | 3 |
| ETH310 | Professional Ethics | 3 |
| MAN320 | Strategic Management | 3 |
| ACC310 | Managerial Accounting | 3 |
| MKT330 | Marketing Fundamentals | 3 |
| COM350 | Public and Consumer Behavior | 3 |
| MKT410 | Market Intelligence | 3 |
| BRA310 | Brand Management | 3 |
| SAL310 | Sales Management | 3 |
| ECO460 | E-commerce | 3 |
| DIG310 | Digital Trade and Platforms | 3 |
| DIG320 | Fundamentals of Digital Design | 3 |
| DIG330 | Advanced Visual Communication | 3 |
| EMT310 | Emerging and Disruptive Technologies | 3 |
| LEI310 | Leadership, Entrepreneurship, and Innovation | 3 |
| COM360 | Visual Media Production | 3 |
| COM370 | Professional and Strategic Writing | 3 |
| Sub – Total | 66 |
| Course Number | Course Title | Credit Hours |
| MKT420 | Strategic Marketing Management | 3 |
| MKT440 | Global Marketing Strategies | 3 |
| MKT430 | Market Insights and Neuromarketing | 3 |
| MKT450 | Digital Campaign Strategies and Positioning | 3 |
| MKT460 | Blended Marketing Strategies | 3 |
| BUS445 | Pricing and Budgeting Strategies | 3 |
| MKT470 | Retail Marketing and Merchandising | 3 |
| MKT480 | Capstone Written Project – Marketing | 3 |
| Sub – Total | 24 |
| Course Number | Course Title | Credit Hours |
| DIM410 | Digital Marketing | 3 |
| DIM420 | Crisis Management and Stakeholder Engagement | 3 |
| DIM430 | Digital Presence and Search Engine Optimization | 3 |
| DIM440 | Transmedia and Content Strategy | 3 |
| DIM450 | Digital Storytelling and Multimedia Design | 3 |
| DIM460 | User Experience (UX) Design and Research | 3 |
| DIM470 | Digital Event Management | 3 |
| MKT480 | Capstone Written Project – Marketing | 3 |
| Sub – Total | 24 |
| Course Number | Course Title | Credit Hours |
| BEM410 | Media Relations and Management | 3 |
| BEM420 | Brand Storytelling | 3 |
| DIM420 | Crisis Management and Stakeholder Engagement | 3 |
| BEM440 | Event Planning and Brand Sponsorship | 3 |
| BEM450 | Public Relations Campaigns and Strategies | 3 |
| BEM460 | Public Relations Fundamentals | 3 |
| BEM470 | Applied Creativity in Branding | 3 |
| MKT480 | Capstone Written Project – Marketing | 3 |
| Sub – Total | 24 |
| Course Number | Course Title | Credit Hours |
| DIM440 | Transmedia and Content Strategy | 3 |
| MEM420 | 3D Modeling and Animation Techniques | 3 |
| MEM430 | Digital Compositing and Visual Effects | 3 |
| MEM440 | Narrative Techniques in Digital Media | 3 |
| MEM450 | Digital Content Production and Strategy | 3 |
| MEM460 | Sound Design for Digital Media | 3 |
| MEM470 | Screenwriting for Digital Media | 3 |
| MKT480 | Capstone Written Project – Marketing | 3 |
| Sub – Total | 24 | |
| Total | 120 |
Join a vibrant community that prepares you for the modern business world.
